OnwardBrand Identity

To bring Onward Gathering’s vision to life, we developed a holistic brand identity system rooted in clarity, warmth, and forward motion. Our solution was built around three key elements:

1. A Symbol of Movement and Belonging We created a versatile logomark that combines a a circle and double arrows — representing hope, transformation, and intentional journeying. This symbol became a visual metaphor for the brand’s mission: helping people move forward together.

2. A Calming, Inclusive Visual Language We built an earthy color palette and paired it with elegant typography to evoke a sense of peace, welcome, and modernity. The design system uses organic shapes and abstract paths to visually reinforce the themes of flow, movement, and connection.

3. A Consistent Brand Voice We established a voice guide that’s grounded, encouraging, and human. From social media captions to event programs, all messaging is infused with warmth and intentionality — helping every touchpoint feel personal and aligned with the brand’s values.